12 June 2012
HP rejects 'death of print' with print deprivation experiment
SPRING GREEN, WI—HP rejects any notion that print is dead.

In fact, the company is so against that commonly heard message it commissioned a 'print deprivation' project, with participants in the US, India and Singapore living without printed materials for two days, according to this article on Engadget (an AOL property).

HP also tried a similar experiment in Spring Green, Wisconsin for seven days, with the entire project to be presented in a video documentary called 7 Days Without Print at Guggenheim Museum in New York on June 14 (Engadget said it will post the movie once it's publicly available).

The point HP is trying to make is that the popular "print is dead" thinking is misguided and print is difficult to live without. (Meanwhile, Toshiba has declared a national no-print day in the U.S. in October).

For the Spring Green experiment, printed packages and menus disappeared from the small town, however residents eventually compensated by handwriting everything, according to an article in PC.com magazine.

Apparently there is a white paper coming regarding the role of print in America, India and Singapore, added PC.com.
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