Study results, published in the June 4 issue of Marketing, showed that 48% of students read print magazines for less than an hour each week, 26% spend one to five hours per week reading magazines, and 1% spend more than six hours per week. Twenty-five percent do not spend any time reading magazines.

 

The study surveyed 1,078 students, with a 55%-45% female-male split, in either high school (31%) or university (69%).

 

In terms of magazine formats, 93% read print magazines and 32% read the websites of print brands. Only 10% read online-only titles; 11% read magazine content on smartphones, and 4% read magazine content on tablets.

 

According to this sample group, 66% believe magazines will continue to exist in print form in ten years (40% somewhat agree and 26% strongly agree). However, 63% believe print newspapers will cease to exist ten years from now. The No. 1 source of news for these readers is online (39%), followed by TV (26%), Facebook/Twitter (16%), radio (10%) and print newspapers (9%).