15 June 2012
Survey: 75% read print magazines
TORONTO—A joint survey by Studentawards Inc. and Marketing magazine shows that students between the ages of 18 and 24 are keen magazine readers and believe magazines will continue to exist in print form. (The news wasn't so good for print newspapers.)
 
Study results, published in the June 4 issue of Marketing, showed that 48% of students read print magazines for less than an hour each week, 26% spend one to five hours per week reading magazines, and 1% spend more than six hours per week. Twenty-five percent do not spend any time reading magazines.
 
The study surveyed 1,078 students, with a 55%-45% female-male split, in either high school (31%) or university (69%).
 
In terms of magazine formats, 93% read print magazines and 32% read the websites of print brands. Only 10% read online-only titles; 11% read magazine content on smartphones, and 4% read magazine content on tablets.
 
According to this sample group, 66% believe magazines will continue to exist in print form in ten years (40% somewhat agree and 26% strongly agree). However, 63% believe print newspapers will cease to exist ten years from now. The No. 1 source of news for these readers is online (39%), followed by TV (26%), Facebook/Twitter (16%), radio (10%) and print newspapers (9%).
Comments:
NEW ON THE JOB BOARD | RSS
Total Job Board Listings: 3
New This Week: 0
CLICK HERE to post your job opening
LATEST USED EQUIPMENT | RSS
Total Used Equipment Listings: 21
CLICK HERE to list your equipment
CLASSIFIED | RSS
Company for sale
Company wanted
CLICK HERE to list your business opportunity in the printing industry
Most Recent News Comment
Brian Friar says:
Sad to hear. I worked at Adventure as a second job for a number of years when I first emigrated to ...
North Island Publishing PrintCAN Print Jobs Canada’s Estimators' & Buyers' Guide MastheadOnline PaperFinder Print World 2010 Design City
Graphic Monthly Print Equipment gutenbergs' guide COPA industrial print