TORONTO—  Huge Paper has announced the launch of Hugo, an AI-powered customer support assistant developed specifically for the print and design industry. Hugo helps printers, estimators, and designers quickly compare substrates, check availability, and confirm press compatibility, while still relying on the human expertise and customer support Huge is known for.  By centralizing order tracking, inventory visibility, press compatibility data, and technical product knowledge, HUGO helped Huge respond more quickly and accurately to customer needs. It didn’t take long to realize that customers could benefit from the same clarity, so Huge decided to share HUGO as part of its commitment to smarter, more transparent support. Built specifically for real-world print production, HUGO understands press specifications, substrate performance, and compatibility across digital and offset environments. Users can ask plain-language questions and receive clear, practical responses, without filling out forms or waiting on callbacks. HUGO is now live at HugePaper.com and is currently being tested and refined in collaboration with customers.