CHICAGO—  The process of swapping packaging from plastic to fibre-based materials now has a name. But what exactly does it mean? There’s a new word in the print and packaging industry. Whether it’s in the agendas of board room meetings or discussions at industry events, ‘paperisation’ is being hailed as the latest trend in packaging. Defined as the increased use of paper-based materials, often switching from fossil-fuel-based materials, you could argue that ‘paperisation’ has been around for years. The process of swapping plastic for fibre-based materials has dominated the packaging industry, with supermarket aisles now full of food, drink and FMCG products stored and displayed in recyclable and compostable paper and card. And the trend isn’t going away anytime soon. The most visible result of paperisation is in primary packaging, and the number of brands and products shifting their packaging across to paper and card is getting bigger by the day. The latest names to make the switch include Amazon, which is replacing the plastic bubble wrap in its envelopes with protective paper lining, and Marks & Spencer using paper-based packaging for its garlic baguettes.