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6 November 2024
DATA Announces Acquisition of Zavy
BRAMPTON, ONTARIO—
DATA Communications Management (“DCM””),announced that it has acquired 100% of the shares of Zavy Limited (“Zavy”), in an all-cash transaction. Zavy is a New Zealand based Software-as-a-Service (“SaaS”) marketing technology (“martech”) company that helps companies optimize their social media effectiveness. Zavy is focused on the specialized field of social media analytics and social listening, the process of tracking, measuring, and evaluating social media metrics and data to understand audience engagement, sentiment, and campaign effectiveness.
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Canada's third largest printer with $500 million in sales
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Head Office in Brampton. The merger with RR Donnelly Canada so far has gone well.
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The company uses advanced analytics, AI, and social listening tools to enable brands to extract insights and gain a strategic view of their performance across social platforms. Richard Kellam, President & CEO of DCM said “This acquisition marks a key strategic addition to our portfolio of martech solutions for DCM’s more than 400 enterprise clients and 2,000 small and medium sized business customers. We believe the Zavy offering will also be attractive to prospective clients seeking to optimize their social media investments. DCM plans to integrate Zavy into its suite of martech offerings designed to help customers simplify complexity and drive productivity in their marketing workflows” added Mr. Kellam.
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