raddarᵀᴹ, the reinvented flyer

Transcontinental has announced the expansion of raddarTM, the reinvented flyer, across Québec as well as in areas of Ontario and British Columbia. raddarTM is a thin leaflet folded in four that combines flyers from various retailers into a single printed product. Distributed via Canada Post, raddarTM greatly reduces the volume of paper used. With raddarTM and its digital platform raddar.ca, consumers can benefit from the best of both worlds.

expands in Québec, Ontario and British Columbia

Between February and May 2024, raddarTM will be rolled out gradually across the province of Québec, replacing Publisac. According to a recent CROP survey, 88% of Montréal consumers who receive raddarTM consult it; 83% plan their meals based on promotions found in it; 70% of users say it influences their choice of merchant for their purchases. Users like raddarTM for its ease of consultation, its compact format, its usefulness in planning store visits, and its eco-friendly nature.