—  Tetra Pak® Custom Printing is the first and only premium ink jet-based carton package printing solution to offer brands an innovative, cost-effective and customizable system while providing all the environmental benefits of paper-based beverage cartons. With this offering, companies can utilize promotional activations such as varied designs within a single case or limited-edition packaging collaborations to take their marketing and media mix to the next level. "Digital printing opens a world of opportunities for brands looking for powerful promotional campaigns, and it is an ideal solution for start-up businesses launching a new product," concluded Ola Elmqvist, Executive Vice President Packaging Solutions, Tetra Pak. "By enabling crisp high-quality images and lifelike designs, it can also give products a premium look. We look forward to innovating alongside more brands to unlock untapped potential with one-of-a-kind marketing collaborations through Tetra Pak® Custom Printing."