DUSSELDORF, GERMANY—  Xerox was included on the initial floor plan with a big presence in hall 8b, the space – next to Konica Minolta and is now greyed out with Xerox no longer on  the exhibitor list. Xerox's space at the last Drupa was around 2,000sqm. Xerox says " have decided to not exhibit at Drupa 2024 and support our network through thought leadership, Xerox-led global events. Fujifilm, which at the last show was next to long-term partner Xerox, is currently located at the base of hall 8b, and appears to have taken extra space to support its much-expanded portfolio since the last show. Xerox has been diversifying  away from it's toner based business . Xerox and Fujifilm who were once partners are now direct competitors world wide. Fujifilm has launch of its  Revoria range of digital presses. Xerox has bought 5 dealers in the last two years and appears to be focusing on the SMBs (small and midsize business market ). Xerox sold its 3D manufacturing business division to ADDiTEC in August.