BURNABY, BC—  The Mitchell Group and software firm Hypekraft Digital have announce the formation of a joint venture called Project28. This partnership will leverage the strengths of both companies to explore the next frontier of data analysis: MICRO DATA. Named after Mitchell’s year of origin, Project28 represents the company’s commitment to embracing the next 100 years of technology. By linking Mitchell’s deep roots with designers, agencies, and direct customers with Hypekraft’s expertise in custom software development and innovation, Project28  to redefine the way data is analyzed and utilized to deliver accountable results for clients across multiple industries. MICRO DATA analysis, the cornerstone of Project28, is a different approach to analyzing data that focuses on capturing and interpreting granular, detailed information about users’ behavior. This methodology to gain greater insights, make more informed decisions, and create tailored solutions for their customers. By embracing MICRO DATA, Project28 is set to deliver value to clients and position itself as a leader in the rapidly evolving world of data-driven decision-making. With offices in Vancouver, BC., Richmond, BC., and now Toronto.