MARKHAM , ONTARIO—  Toshiba Canada targets Paper is an "Unbelievable Hassle"in new ad campaign. The ad give their reasons why business should move from paper. One of the reasons they give is " Using more paper is bad for the environment some thing Two Sides strongly disputes. Toshiba give not justification for their statement. Other reason they give include "Paper is a BIG security risk. Files are easily lost, mishandled, and damaged". They make no mention of hackers, malware or ransomware attacks. In 2012 Toshiba was called out in the U.S. when they tried to start " National No-print Day" by the Printing Industries of America .  Toshiba sells a line of copiers in Canada and manages inplants . They also have  sold web offset presses. Their ad campaign is trying to promote their Tec Business Solutions Division at the expense of print.