28 September 2022
8th Drupa Global Trends Report Out
DUSSELDORF, GERMANY—
Back after two year gap. Made up of 500 panel members.
Back after two year gap. Made up of 500 panel members.
 Globally in 2022 34% of the printer panel stated their company current economic condition to be ‘good’ and 16% described it as ‘poor’, a net positive balance of +18%. Packaging printers show increasing confidence, Commercial printers reported a small decline in confidence this year but have expectations of recovery in 2023. Between 2013 and 2019, more printers dropped prices than raised them by an average of-12% despite ever increasing paper/substrate prices. Then suddenly in 2022 there is an unprecedented positive net balance of +61% in favour of those raising rather than lowering prices.
 
 There has been a steady decline in the % of printers reporting they operate a Web-to-Print/Digital storefront from a peak of only 27% in 2017 to 23% in 2019 and 20% in 2022. For Commercial printers this has dropped from 38% in 2017 to 26% in 2022. Regarding print technology, the clear winner in 2023 will be Sheetfed offset (31%), followed by Digital toner cutsheet colour at 18% and Digital inkjet wide format and Flexo both at 17%. It is very striking that Sheetfed offset remains the favourite target in 2023, despite a clear decline in volume of print by that means in some markets.
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