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28 September 2022
8th Drupa Global Trends Report Out
DUSSELDORF, GERMANY—
Globally in 2022 34% of the printer panel stated their company current economic condition to be ‘good’ and 16% described it as ‘poor’, a net positive balance of +18%. Packaging printers show increasing confidence, Commercial printers reported a small decline in confidence this year but have expectations of recovery in 2023. Between 2013 and 2019, more printers dropped prices than raised them by an average of-12% despite ever increasing paper/substrate prices. Then suddenly in 2022 there is an unprecedented positive net balance of +61% in favour of those raising rather than lowering prices.
There has been a steady decline in the % of printers reporting they operate a Web-to-Print/Digital storefront from a peak of only 27% in 2017 to 23% in 2019 and 20% in 2022. For Commercial printers this has dropped from 38% in 2017 to 26% in 2022. Regarding print technology, the clear winner in 2023 will be Sheetfed offset (31%), followed by Digital toner cutsheet colour at 18% and Digital inkjet wide format and Flexo both at 17%. It is very striking that Sheetfed offset remains the favourite target in 2023, despite a clear decline in volume of print by that means in some markets.
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Back after two year gap. Made up of 500 panel members.
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