23 June 2021
Anti-Greenwashing Campaign Scores Big Wins
CHICAGO—
Anti-greenwashing Campaign
Anti-greenwashing Campaign
With pandemic lockdowns , banks, utilities, telecoms and other large service providers boosted their efforts to switch customers from paper to electronic communication over the last 15 months, and with those efforts came a new wave of misleading environmental claims about paper – greenwashing. The Two Sides Anti-Greenwashing Campaign mobilized to push back against this tide of new claims in January after a 10-month pandemic-related interruption, and wins have been steadily increasing.
 
Thanks to this renewed effort, 14 companies have changed or removed misleading environmental claims related to print and paper so far this year, including large banks, utilities and notably, the  Centers for Medicare and Medicaid Services. The campaign has achieved a total of 148 wins in the U.S. and Canada (more than 700 globally) since its inception in 2012, bringing the North American success rate to 68%.
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