25 May 2021
Two Sides Print readership Study
CHICAGO— 
Covid-19 eats away at print readership
Covid-19 eats away at print readership
 Print media has seen significant disruption during the coronavirus pandemic, with lockdowns changing the way we access and consume news and information. But even as familiarity with and use of online media has increased, print on paper remains a widely used and highly valued resourceDigital communication is not universally welcomed. Nearly three in 10 consumers (29%) prefer to read newspapers in print, and that number jumps to more than four in 10 for those over age 55.  44% of consumers say they gain a better understanding of a story when reading news in print versus online.
 
When it comes to magazines, 38% of consumers prefer to read in print, with percentages climbing to 49% for those over 55 and 63% for those over 65. When all age groups are included, 44% prefer to read books in print.  The survey shows that younger adults, those aged 18 to 24 in particular, prefer to read all types of media online. But even among these younger consumers, 28% prefer to receive and read  personal information from doctors and hospitals in print, 27% prefer to read books in print and 23% prefer to receive bills and statements from service providers in print.
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