Serias of articles on issues facing the printing industry

Over the past few years, there has been a kind of mantra that has spread like wildfire- ‘Markets had to converge or would be forced to. This convergence would lead to a spectacular evolution!’ This of course is neither totally true nor totally false. The decline in the traditional commercial offset printing industry has led printers to expand their range of business offers. The simplest thing to do was to develop additional service activities such as labelling or signage.

Part of the virtual Drupa this year

  Specialized printing has good days ahead of it, as it is not easy to diversify. It is undoubtedly easier to remain faithful to one’s basic business, to extend it to its maximum and above all to seek productivity gains. For this reason alone, there is nothing like being on the lookout for innovations. For the full article by Jean Poncet on Convergence of print markets: Is it inevitable? go to https://www.drupa.com/en/Press/drupa_Essentials/Overview#r08