GERMANY ,—  “Innovation Week” from October 19 to 23, 2020, the Heidelberg is holding a digital event with product presentations of its current highlights, innovation talks, and one-on-one conversations via video chat. Under the motto “Unfold your potential”, Heidelberg will showcase the potential offered by the digitization of processes for the commercial, label, and packaging printing segments. The aim is to increase the productivity and competitiveness of print shops. The company will present answers to the challenges in the print media industry and how to make the industry fit for the future: with innovative technologies, new business models, and end-to-end solutions to boost performance. Easy and free of charge registration also one-on-one conversations with sales staff in more than 35 countries, 30 languages, and 15 time zones.