23 June 2020
Transcontinental Recall Over One Third of Staff Back
MONTREAL—
Canada's largest printer
Canada's largest printer and largest emplyer in the industry
 Transcontinental says about up to  1,600 temporarily laid-off staff have brought back in the last several weeks.The company says a gradual recovery in printing volumes has allowed it to recall more than one third of the employees laid off because  of COVID-19. "Obviously, things are improving as many businesses are back to business, they're back advertising," chief financial officer Donald LeCavalier said in a conference call
Owen Sound plant . One of two flyer plant
Owen Sound plant . One of two flyer plant in Ontario 
. LeCavalier doesn't think the printing business will fully recover by early fall but could reach 80 per cent by that time if there isn't a second wave of infections. Many retail customers that remained open during the crisis used flyers to communicate COVID-related information and to help build brand loyalty, said chief executive Francois Olivier.
"This crisis has shown that the print flyers remain a relevant and effective marketing tool. It will continue to be very relevant to drive people to stores and help Canadians save money in a challenging economic environment with higher unemployment rate and food price inflation."
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