ST-JÉRÔME, VANCOUVER—Rolland Enterprises Inc, a Canadian producer of fine recycled paper, has announced its commitment to advance the protection of endangered forests, engage in R&D of alternatives to tree fibre and avoid all controversial forest fibre sources. The new policy was created in cooperation with Canopy, a not-for-profit environmental organization dedicated to protecting forests, species and climate.

“Rolland has a track record of setting the pace for ecopaper development and post-consumer recycling,” Nicole Rycroft, Canopy’s executive director, said. “By expanding their vision to avoid controversial fibre and sourcing from endangered forests such as the Boreal, Rolland stands out as a sustainability leader at the vanguard of change in the North American pulp and paper industry.”

The company’s new policy commits to:

• End the use of wood fibre sourced from endangered forests and controversial suppliers;
• Avoid fibre sourced from Intact Forest Landscapes, such as the intact forests of the Boreal;
• Play an active role in the research, development and commercial scale production of pulp and paper from alternative fibre sources such as straw;
• Support visionary solutions that protect endangered forests in the Coastal Temperate Rainforests of Vancouver Island and North America’s Great Bear Rainforest, Canada’s Boreal Forests, and Indonesia’s Rainforests;
• Continue producing papers with 30-100% post-consumer waste recycled content.

This isn’t the first time the two companies have worked together. For the past 13 years Canopy has been working with Rolland’s St. Jerome mill and aided in the development of its successful 100% post-consumer recycled paper to print the Canadian edition of Harry Potter in 2003 and 2005.

They collaborated again in 2011, and produced straw paper made from agricultural residues. The paper was used to print a special edition of Margaret Atwood’s book, In Other Worlds and Alice Munro’s, Dear Life.