14 September 2010
Printing industry will post higher profits in 2010, says Conference Board of Canada
OTTAWA—Getting an outsider's perspective on the industry is always interesting. This time the assessment comes from the the Conference Board of Canada and the Business Development Bank of Canada, in the Summer 2010 Canadian Industrial Profile. It's not a glowing picture, but it does point to some trends that don't usually get a lot of play in familiar quarters.

Key issues for the industry include a shift to digital media, environmental concerns and the slow economic recovery. The report says industrial profitability in the sector will grow from last year’s $210 million to $240 million in 2010 with modest gains in the years thereafter.

Strengths in the industry, according to the report include the centralization of radio and television leaving local newspapers as the major source of local news, helping local printing companies. Also most products rely on client input throughout the production process, isolating the industry from international competition.

The industry can help itself by restoring the image of paper products concerned about the environment by using green paper and production processes. Value-added services, such as design work, database management and on-demand printing can also provide companies with new revenues.

Weaknesses listed include the improved efficiency and quality of digital printers making it possible for consumers and businesses to do their own printing.

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