23 September 2025
Report AI Adoption in the Printing Industry
PHILADELPHIA,—
 
 
Curiosity to Competitive Advantage.The State of AI in Printing Report
Curiosity to Competitive Advantage.The State of AI in Printing Report
PRINTING United Alliance released of its second AI research report: AI Adoption in the Printing Industry: From Curiosity to Competitive Advantage. The State of AI in PrintingThe study, based on input from more than 300 companies and in-depth interviews with 16 executives across commercial printing, sign and graphics, book manufacturing, and apparel decoration, reveals that:1)85% of respondents believe AI is critical to competitiveness, and 83% view it as a source of new opportunities.
North America's largest printer association
North America's largest printer association
2)Printers are applying AI in customer communications, estimating, prepress, and workflow automation to achieve measurable ROI.
3)The greatest barriers are not financial, but organizational—skills gaps, lack of clear use cases, and cultural resistance.
4)Companies that develop a roadmap and governance around AI are already realizing stronger benefits and pulling ahead of their peers.
 
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