Royale tissues are all manufactured in Canada by Irving Pulp & Paper.

It is part of the "made in Canada" backlash to the Trump tarriffs and the 51st state idea. The 30-second spot, titled “Our Story,” recognizes the role Royale paper products have played in Canadian homes for decades.“This campaign reflects what it means to be a part of the fabric of Canada,”

Irving Paper is a major manufacture of coated and offset grades for flyers and magazines .

said Jennifer Lo, vice-president of marketing for Irving Consumer Products, which manufactures Royale. “Our products, people, and purpose are part of that fabric, a connection that continues to guide everything we do.” Irving Consumer Products is part of the J.D. Irving Group of Companies a major Canadian pulp and paper manufacturer. Irving Paper is a leading producer of specialty grade (SC) papers for flyers and magazines. Their technology gives them the flexibility to manufacture a full range of paper grades, producing a full complement of super-calendared printing papers for North American markets. Irving is a key paper supplier for offset and rotogravure commercial printing grades.