1,320 companies have removed or amended unsubstantiated anti-paper statements

However, it said the transition is frequently accompanied by deceptive environmental messaging that misleads consumers into believing digital is a more sustainable option. This could include statements like ‘Go Green – Go Paperless’ or ‘choose e-billing and help save a tree’. Yet consumer sentiment does not support these forced digital switches. According to the 2025 Two Sides Trend Tracker report, 56% of consumers believe that the environmental reasons given for moving to digital are disingenuous and primarily motivated by cost reduction.