TORONTO— The Digital Imaging Association (DIA) meeting will take place online and in person Wednesday, May 21, 2025, and will explore digital embellishment technology. This is not just another industry trend. It’s a creative shift that’s re-shaping the future – a lucrative wake-up call for printers, designers, marketers and brands to move beyond traditional, low-margin work and evolve into something bold, beautiful, and highly profitable. Studies show that print buyers are willing to pay much more for embellishments – specialty coatings (UV, aqueous, metallic, pearlescent, 2D, 3D), foil stamping, die cutting, embossing and debossing, laminating, decorative binding, specialty and metallic inks, and so on. You’ll learn how embellishments are currently being used and what’s destined to change. Where do the opportunities lie and what’s standing in the way of adoption? Above all, how do you choose the right type of digital embellishments to grow your business?