—  Help encourage children to explore the pleasures of books and reading by providing them with the opportunity to have a book of their own. What was your favourite story as a kid? World Book Day encourages you to get it out and read it through again, maybe to your children or grandchildren. Celebrate the day with a great book! The event is the local manifestation of the original, global World Book Day organized by UNESCO to promote reading, publishing, and copyright.This annual celebration of authors, illustrators, books and the joy of reading is one of the highlights of the book publishing industry. Despite the prediction that printed books would die, the exact opposite has happed. Printed books are one of the growth areas go the printing industry .