PORTLAND, OREGON—  Two Sides North America has announced the launch of the Love Paper Campaign, an innovative initiative to educate and inspire consumers about the sustainability, versatility, and everyday benefits of paper-based products. Now accessible at http://lovepaperna.org/, the campaign highlights the essential role of paper in our lives, from books to pizza boxes, magazines to milk cartons. The Love Paper Campaign provides fact-based insights and practical tools to make informed decisions about supporting sustainable print, paper, and paper-based packaging. Jules Van Sant, Executive Director stated. "The Love Paper Campaign is designed to inspire confidence in paper-based products and dispel misconceptions about their environmental impact, helping consumers recognize the vital role paper plays in building a sustainable future." To celebrate the campaign's launch and ensure a unified global message, introducing the inaugural Love Paper Week from February 3-7, 2025. This global event will feature educational activities, information sessions, and digital engagements, uniting consumers, businesses, and the media to spread awareness about paper's sustainability.