—  Amazon the largest online retailer in the world is printing catalogs ahead of the holidays. Amazon is just one of several retailers who are getting into print catalogs. Retail brand J.Crew announced the return of its iconic catalog  month to the joy of fans. Sustainability giant Patagonia’s catalog has evolved into something resembling a “journal,” the company says, selling the story of the products more than the products themselves. Even companies who have stalled on catalogs have pushed print in other ways – IKEA printed its last catalog in 2020 but launched a zine titled Catalogue!!. Harvard Business Review study sent out catalogs to thousands of U.S. customers with one e-commerce retailer. They found that those who received both physical catalogs and email marketing purchased 24% more than those who just received emails – and the ROI for catalogs was even higher for customers categorized as “physical-prone,” meaning that they made most of their purchases in-store.