LIER, BELGIUM—  Xeikon has partnered with KURZ company, SCRIBOS, to collaborate on new technology that enables digital label printers to provide added value with interactive features for brand protection, track & trace, and consumer engagement. Leveraging the capabilities of Xeikon’s TITON dry toner printing, DIGITAL METAL® embellishment from KURZ, and SCRIBOS’ product security expertise, the single-pass label application offers a solution for safeguarding brand value, combatting counterfeiting and grey market trading, as well as increasing consumer loyalty. Powered by Xeikon’s X-800 DFE (Digital Front End), the application uses SCRIBOS ValiGate® technology and SCRIBOS 360 Cloud Platform to offer high-level security and full visibility for brand owners via serialized, protected QR codes and metallic variable elements. Not only does each code have a unique ID, but they also contain a finely printed, sub-pattern acting as advanced copy protection. The QR codes are supported by the SCRIBOS 360 authentication platform, which provides a wealth of data for statistics and analysis. Customers can also choose from a range of consumer engagement modules, such as cross-selling options, bonus programs, games or competitions, all customized to match their own branding.