CALIFORNIA—  The new 3.2-metre EFI Pro 33r roll-to-roll LED printer is based on the highly successful Pro 32r+ platform, with notable enhancements to overall printer performance – up to a 35% speed increase in POP mode – and higher imaging quality, reliability and dot accuracy with the new 5 pL Ricoh Gen-6 printheads. Standard features that drive process efficiencies include an integrated mesh kit for printing on porous substrates, a wrinkle analzser to help avoid printhead strike built-in backlit proofing lights, and a built-in Fiery® digital front end (DFE). Value-added options that add even more versatility and process efficiencies include white and clear (UltraClear Coat) inks, Y-slitters, automatic blockout and backlit printing, and more. With print speeds up to 260 square metres per hour, the Pro 33r platform is built to help customers be more competitive and profitable, win more jobs, confidently commit to larger capacity runs, and lower their operational costs.