WEST CHESTER, OHIO—  White is the New Gold!™ -- the latest slogan from Color-Logic -- offers profound implications for several members of the printing community. The slogan, which refers to the value of the white inks and toners currently offered by most print engine manufacturers, emphasizes the value white inks and toners bring to the industry. For Printers: White inks and /toners, in combination with the Color-Logic system, enable printers to produce Color-Logic embellishments in a single pass of their press, with no post-finishing required. Color-Logic™ develops colour communication systems and software tool sets for a variety of special effect printing applications.  Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results.  Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.