CHICAGO—  So far this year, seven additional companies representing 40 million customers have removed  “go green, go paperless,” “go paperless, protect the environment” and similar claims from their marketing communications.“In addition to misleading consumers, these types of unsubstantiated environmental claims pose a serious threat to the economic security of the more than 7 million people whose livelihoods depend on a healthy North American paper, printing and mailing sector,” says Two Side North America President Kathi Rowzie. “Our recent research found that 65% of consumers who’ve seen anti-paper greenwashing are influenced to go paperless.”