Personalized video content platform

 DATA Communications Management(DCM), Canada's fourth largest printer announced the launch of PRSNL™, a full-service, end-to-end, personalized video content platform.PRSNL encompasses all aspects of creating and delivering personalized videos—from strategy, storyboarding, and creative development to editing, hosting, and distribution.

Has been trying to transform from a printer into a communications company

Personalized video delivery at scale is a complex process that requires specialized knowledge, technology, and resources that most companies do not have readily available. Personalization also involves the use of customer data, which requires rigorous attention to privacy and security. Once Data Business Forms it was renamed Data Communications Management (DCM) in 2016 and has just under 1000 employees in plants in Ontario, Quebec, Manitoba, Saskatchewan, Alberta and a location in Chicago. DCM had sales of just over $235 million in 2021.