28 September 2021
Privacy Implications Of Email Tracking Vs Paper
CHICAGO—
Study shows paper has privacy that emails do not
Study shows paper has privacy that emails do not
Consumers are learning that 70% of emails they receive are tracking them in some way, thanks to groundbreaking analysis from Princeton computer scientist Steven Englehardt, PhD, and his research team. This is a very big deal for the millions of consumers who want the option to receive paper notices from their service providers. And it should ring alarm bells at companies that are removing paper choice, charging fees or switching customers to electronic delivery without express consent. Email poses more risks to privacy, identity, credit scores and overall cybersecurity .
Keep Me Posted is a division of Two Sides
Keep Me Posted is a division of Two Sides
To protect all consumers, Keep Me Posted urges service providers, legislators and regulators to assure default access to critical notices and correspondence free of charge, using the most easily accessible and universally available option: paper delivered through the mail. Electronic delivery must be a voluntary option, and any first and third party tracking clearly disclosed. The costs to consumers for not doing so are far greater than the cost of a postage stamp.
 For a copy of the study got to https://senglehardt.com/papers/pets18_email_tracking.pdf
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