CALGARY—  West Canadian Digital Imaging Inc., a provider of digital print, signage and document management services since 1952, announced the launch of a new corporate brand identity and name. The organization will now be known as WCD (" WCD " or the " Company "). Among the changes will be its logo, building and delivery fleet signage, and website domain name ( www.wcdconnect.com ). The family-run, Calgary -based company had previously announced a new leadership team as George Brookman passed the reins to his daughter Karen Brookman who became President and CEO in November 2019 . Karen has assembled a talented leadership team that includes her sister Jennifer, Lindsay Duprey , Allan Megarry , Rob Steed , Thomas Cancilla and Bill Stevens . George has remained active with the Company on the rebrand and with corporate strategy as its Chairman. The company was founded in 1952 and was later acquired by George in 1984. West Canadian Digital Imaging is listed as Canada's 32nd largest printer with sales over $34 million.