EUROPE—   Coca-Cola is partnering with Danish startup Paboco to develop a 100% paper bottle. “Our vision is to create a paper bottle than can be recycled like any other type of paper, and this prototype is the first step on the way to achieving this,” says Stijn Franssen, R&D packaging innovation manager, Coca-Cola. A paper bottle opens up a whole new world of packaging possibilities, and we are convinced that paper packaging has a role to play in the future.”  Developed by Paboco is designed to create recyclable bottles made of sustainably-sourced wood that are capable of resisting liquids, CO2, and oxygen, and are suitable for liquid goods such as carbonated and still drinks and beauty products. The current prototype consists of a paper shell with a recyclable plastic lining and cap made from 100% recycled PET. However, the company’s ultimate goal is to produce a bottle that can be recycled as paper. The Coca-Cola Company’s global vision of achieving a “World Without Waste”, in which the company has pledged to ensure all of its packaging is collected, recycled, or re-used by 2030.