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25 November 2020
Xerox Trying to Defend The Inkjet Cut Sheet Market
ROCHESTER . NEW YORK—
Xerox said they will fight to retain its number one spot in cut-sheet inkjet as it unveiled a range of new products that made it “a true play against offset”. Xerox has announced the new Colour Accelerator module for the B3, 300ppm Baltoro High Fusion inkjet press platform. Xerox claims you can go with higher ink coverage on more media, competing with offset coated and higher gloss.
A digital printer can go into direct mail and catalogues, more of the bang for the buck applications beyond transactional and transpromo. Xerox claims the top spot in B3 inkjet, but faces fresh competition from rivals including Canon and Kyocera. Ricoh, Fuji, Kodak and Hp are all players in the inkjet printing market now.
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