GERMANY—  Heidelberger is launching a global customer campaign this fall. Worth knowing, digital, personal – with the “Innovation Week” from October 19 to 23, 2020, the company is holding a digital event with product presentations of its current highlights, innovation talks, and one-on-one conversations via video chat. Under the motto “Unfold your potential”, Heidelberg will showcase the potential offered by the digitization of processes for the commercial, label, and packaging printing segments. The aim is to increase the productivity and competitiveness of print shops. The company will present answers to the challenges in the print media industry and how to make the industry fit for the future: with innovative technologies, new business models, and end-to-end solutions to boost performance. Heidelberg wants  provide support for investment decisions also in times of Covid-19 through digital formats with presentations on products and innovations.