ISRAEL—  Landa Digital Printing founder Benny Landa confirmed the company’s participation in Drupa 2021 while providing an update on its current business and future plans during a virtual Q & A session in mid-September. The company currently has 12 installed presses around the world and plans to install many more, including four to five before the end of the year, said Landa, adding that the company expects the new post-Covid normal will include more digital applications in part due to the huge growth of online shopping.

 CEO Arik Gordon added that Landa Digital Printing is managing its strategic plans of transforming into a marketing focused company from a purely technologically focused one, on building the required infrastructure to support an installed base that will soon number in the hundreds, and to scaling up its business.
Future developments will focus on finessing its digital flexo model, the W10, to deal with the huge range of substrates required, improving compatibility with lamination and the ability to deal with issues such as high temperatures for sterilization. The first pre-Beta installation is expected in the first half of 2021. Also expect to see growing applications, such as textile printing.

 

Declaring Drupa as the place to share the vision, educate clients and give insight into the future, Landa said the tradeshow is key to its sales efforts and the company plans to attend in 2021.