Allies becomes competitors

Fujifilm will rename the former Fuji Xerox joint venture next year as it plans to “accelerate the expansion of document devices into the global market under a new brand”. Fujifilm’s existing technology agreement with Xerox will expire on 31 March 2021. It was  part of the split agreed last year, following Fujifilm’s thwarted plan to take Xerox over in 2018. April 2021 Fuji Xerox will be renamed Fujifilm Business Innovation Corp.

After failing in taking over HP will now have to compete with Fujifilm world wide

 Currently  Fujifilm  sells Fuji Xerox products, including the Iridesse, in Asia and Oceania, while Xerox handles sales elsewhere. After March 2021 Fujifilm will be able to sell worldwide. Fujifilm plans to  maximise synergies with Fujifilm’s graphic systems business and expand into the global market, leveraging their wide line-up of printers from offset to digital and strong customer base in the commercial printing field. This will be a major change for  Fujifilm , Xerox  and the industry.