NEW YORK—  Take a look at five predictable packaging movements and their drivers as predicted by Packaging Digest  A) Flexible packaging has definitely come into its own in recent years. Flexibles accounted for 19% of the packaging materials market in the U.S. Much of this growth is due to material and production advancements. B) As ecommerce becomes more popular, brands will have to try harder to stand out, and this is going to affect their packaging designs. In 2019, packaging will become far more personalized. C)Environmental awareness: Many brands are replacing non-recyclable plastics in their packaging with biodegradable alternatives like paper and hemp. D) Less is more: Stripping a package design down to its bare essentials has been a popular choice for a long time, particularly when minimalism was at the height of its popularity in the second half of the 20th century. E) The power of nostalgia: Another style that many brands have used (and will continue to use) is that of vintage packaging. Vintage packaging also has an air of authenticity—increased familiarity means the consumer will instinctively trust the product more than modern, unfamiliar designs.