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8 August 2018
Kruger Goes To War On US Tariffs
MISSISSAUGA—
One of Canada's largest privately held paper companies has gotten involved in the political side of the current tariff war with the US. Kruger has come out with a marketing campaign " We Buy on Guard from Thee!". They sight a wave of red and white purchasing is sweeping the nation as Canadian consumers look to put their money where their flag is.
Kruger highlights a recent Ipso Omnibus survey that 83% of Canadians would choose a made-in Canada product over American made. Kruger tissue division makes such brands as Purex, Cashmere and Scotties. They are also a major manufacture of container board, book papers, light weight coated and newsprint. Kruger has over 2000 employees with plants in Quebec, Ontario and BC. Their head office is in Mississauga.
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