OTTAWA—  Canada Post has come out with its summary of the Think Inside the Box 2017 conference. It has all been put into a personalized direct mail piece called Unpacking the latest marketing insights.  The five  key points are  Unboxing Data- It's not about how much data you have-its about how you use it.Unboxing Strategy-The most important question to ask ourselves is: Why?.Unboxing Analog- Analog isn't dead- it's making a comeback in a big way.Unboxing emotion-The single greatest factor in consumer behaviour is the subconscious mind.Unboxing Millennials- Millennials are widely misunderstood, but will soon have the greatest purchasing power. This part of CanadaPost Smartmail marketing and the science of activation.