TORONTO—In an effort to get people talking about the world of print, Print Media Centre has launched International Print Day. On Oct. 8, web-savvy members of the global print community are encouraged to share information about print and integrated marketing on social media using the hashtag #IPD14.



The aim is to get people talking, get the industry trending on platforms like, facebook and twitter and show the doubters that the industry is in fact alive and well. Participants in the event are asked to answer the question: Why Print? On Oct. 8.

PMC encourages participants to share relevant information to get people interested and to think beyond self-promotion and more about the industry at large. New projects, blog posts, case studies and pictures of eye-catching print projects are some of the suggestions the PMC has to get the masses involved.