28 September 2012
Print magazine readership up slightly: report
TORONTO—Another bright spot for the industry this week: print magazine readership has actually increased from last year, according to an article in Marketing mag.

The report was based on Print Measurement Bureau (PMB) Fall 2012 data that was just released, showing Reader's Digest magazine still leads the Canadian consumer pack in terms of overall readership.

Reader's Digest was credited with a readership of 5,350,000 (or 8.1 readers per copy/RPC) followed by Canadian Living at 3,792,000 (7.4 RPC), Canadian Geographic (3,558,000/18.3) and What's Cooking (3,444,000/3.1).

Outdoor Canada, People, The Hockey News and Canada's History achieved the highest readers per copy, according to the study.

To compare this year's top four with 2011 Fall PMB data — in that study, Reader's Digest showed a readership of 5,610,000 and 7.2 RPC; Canadian Living tallied 3,806,000 readers at 7.4 RPC; Canadian Geographic showed a readership of 3,235,000 at 15.8 RPC and What's Cooking was at 3,245,000 at 2.7 RPC.

The PMB 2012 Fall study is based on a national stratified sample of approximately 22,000 Canadians, according to the non-profit organization.

The PMB data comes not long after a NADbank report that shows print newspapers are still more popular than online sources.
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