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18 June 2012
DeJong Printing moving into future with new name, identity
EDMONTON, AB—DeJong Printing is moving forward with a new name and a new identity.
The 33-year-old printer will now be known as NexGen Graphix, but aside from the rebranding, nothing else is changing, said the owners.
The NexGen website explains the move: "For over 33 years Edmonton’s printing industry has included a company with a bit of an odd moniker: DeJong Printing Ltd." The site notes some people have had trouble pronouncing the name (which is supposed to be pronounced duh-yong), and now that the first generation of family ownership (Stuart DeJong) is "slowly backing away from active duty" with the shoes being filled by son Henk, it was appropriate to change the name.
Meanwhile, DeJong added new equipment lately, including this Komori.
The 33-year-old printer will now be known as NexGen Graphix, but aside from the rebranding, nothing else is changing, said the owners.
The NexGen website explains the move: "For over 33 years Edmonton’s printing industry has included a company with a bit of an odd moniker: DeJong Printing Ltd." The site notes some people have had trouble pronouncing the name (which is supposed to be pronounced duh-yong), and now that the first generation of family ownership (Stuart DeJong) is "slowly backing away from active duty" with the shoes being filled by son Henk, it was appropriate to change the name.
Meanwhile, DeJong added new equipment lately, including this Komori.
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