BRACEBRIDGE, ON—McLaren Press has launched a Media Solutions Group to assist publishers of community newspapers and specialty publications (including magazines) succeed in new media channels.

The new group provides services in advertising, digital/mobile and readership engagement that generate "incremental revenue" and reduce costs for their clients, according to the printer.



"As the pace of change in our industry continues to accelerate, McLaren's Media Solutions Group is a great example of how we go beyond printing to bring our customers new ideas, and maximize the value we add to their business," said McLaren's president, Drew McLaren.

The Media Solutions Group is comprised of in-house experts in conjunction with technology partners City Media and Voodu Media.

McLaren has been in business since 1977.