14 September 2011
New voluntary program encourages eco-friendly packaging
MONTREAL—A new national program that could affect the way printers and designers create packaging and other printed materials is being officially launched tomorrow.

The Voluntary Code for the Optimization of Containers, Packaging and Printed Matter "proactively encourages companies to adopt best practices in the design of packaged products and printed matter," according to Éco Entreprises Québec (EEQ) which is leading the initiative. "The Voluntary Code not only draws companies to an approach geared towards innovation, it also provides a means to identify and promote best practices in ecodesign."

Marina Pietrosel, director of technical services for EEQ, said Wednesday that the program looks at retailers. "The stores are the ones that introduce the containers, packaging and printing matter to the market, " she said.

The program encourages the creation of packaging and other materials that are recyclable and not made of multiple materials, she added. "Multi-material packaging is a problem at sorting centres," said Pietrosel.

The reward to companies who sign on and provide proof of their compliance is publicity, added Pietrosel. "We are planning the communications and publicity strategy [to help promote participating retailers] now, but we are not yet there," she said.

The program will kick off tomorrow morning with a media event in Montreal with guests Denis Brisebois, chairman of the board of directors of EEQ; Maryse Vermette, president and chief executive officer of EEQ; and Pierre Arcand, minister of sustainable development, environment and parks.

For more information on the Voluntary Code and conditions for signing on, contact Marina Pietrosel at 514-987-1491, ext. 226 or by e-mail at mpietrosel@ecoentreprises.qc.ca
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