MONTRÉAL—Transcontinental recently signed a four-year deal expanding its marketing services for Canadian Tire, beginning in January 2012.


Sylvain Leroux, associate dealer, Canadian Tire, Alexis Nihon Plaza, Montreal; François olivier, President and CEO, Transcontinental Inc.; Ghislain Grandisson, associate dealer Canadian Tire, St-Bruno Qc; and Rémi Marcoux, Executive President of the Board and Founder, Transcontinental Inc.

The company has been providing marketing services for some of Canadian Tire’s accounts for many years. This deal takes Transcontinental’s contract with  Canadian Tire national and covers all of its printing requirements.

The deal will bring $30-40 million of additional revenue into the company, said Transcontinental President and CEO François Olivier to the Montreal Gazette.