MONTREAL—As of Sept. 17, Worldcolor Press Inc. is to be called Worldcolor. The name Worldcolor was chosen, said a company press release, because it evokes the company’s “heritage and time-tested expertise, while instilling new energy to the brand.”

The 'W' in the new logo represents a webpress,
according to World Color

With the re-branding comes a new logo, the design of which is bold in order to demonstrate a solid foundation that is forward looking, said the company press release. The colour blue was chosen to represent the Quebecor World and Worldcolor Press heritage and ensures visual continuity. Green indicates the company’s commitment to sustainability.