28 July 2009
St. Joe’s to print new Toronto evening newspaper
TORONTO—St. Joseph Communications has been tapped to handle printing for a new evening newspaper that’s planned for launch this September. About 100,000 copies of t.o.night will be distributed to downtown Toronto commuters on weekdays between 3:30 and 6:30 p.m., using racks and, according to the paper’s media kit, "high-school students dressed in the traditional ‘poor-boy’ cap with dress trousers and white oxford shirts" who “will also yell ‘Extra, Extra.’"

John Cameron, the newspaper’s managing director, was not immediately available for comment, but St. Joseph Print president John Gagliano confirmed his company will print the paper.

An earlier version of t.o.night’s media kit described St. Joseph as an “investor.” Though Gagliano suggested that his company might invest in the newspaper down the road, he said that for now, it will simply handle the printing. Richard White, owner of Blackburn Radio, is an investor.

The 8" x 10.5" paper will be printed on 38-lb. lightweight coated stock and will get its content from wire services, such as Canadian Press, as well as blogs, such as BlogTO. Each edition will be about 20-28 pages; half of those will be advertising.

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