DüSSELDORF, GERMANY—  Messe Düsseldorf has set the dates May 9th to 17th for Drupa 2028. Staying true to its four-year cycle – but will take place earlier in the month while its duration has been shortened. The show organizer, Messe Dusseldorf said it was adjusting to the changing needs and expectations of exhibitors and visitors and reflecting the continued transformation of the industry. “The printing and packaging industry is undergoing a dynamic transformation that requires industry events to evolve as well. This also applies to Drupa, which once again demonstrated its importance and relevance as a leading global trade fair in 2024 and provided pioneering inspiration,” Messe Düsseldorf stated. “What was also apparent, however, was that, as a B2B trade fair with a very high proportion of decision-makers from all over the world, the length of stays at Drupa has become shorter. That’s why we want to facilitate trade fair visits with maximum efficiency.”This year’s Drupa, held from 28 May to 7 June for its first in-person exhibition since 2016 due to Covid disruptions, attracted 170,000 trade visitors – lower than the pre-show hopes of hitting the 200,000.