OTTAWA—  In this issue, Canada Post explore valuable insights from industry experts on building genuine connections and the growing ubiquity of connected media. Riaz Meghji urges one to prioritize real connections, highlighting the significance of forging meaningful relationships in a digitally saturated landscape. Edelman Canada emphasizes the critical need for trust in marketing, recognizing that trust is the foundation upon which emotional connections are built. Chris Williams offers valuable insights on using AI for effectiveness and integration, focusing on its transformative power rather than relegating it to transactional silos. Finally, they explore the fascinating realm of smart media and how programmatic advertising is evolving within an omni-channel context.  Canada Post gives  the benefits of programmatic direct mail and its integration into the marketing mix, offering a fresh perspective on reaching customers effectively. Link https://www.canadapost-postescanada.ca/cpc/doc/en/n/incite-2024-issue-01.pdf?cid=pDM97377&bid=194706848